The name Mazda came into existence with the production of the Company’s first three-wheeled trucks. Other candidates for a model name included Sumera-Go, Tenshi-Go and more.
Officially, the company states that

The name was also associated with Ahura Mazda (God of Light)[sic], with the hope that it would brighten the image of these compact vehicles.
he company website further notes that the name also derives from the name of the company’s founder, Jujiro Matsuda.

The Mazda lettering was used in combination with the corporate emblem of Mitsubishi, which was responsible for sales, to produce the Toyo Kogyo three-wheeled truck registered trademark.
web: http://www.mazda.com/

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